As a member of Trusted Choice®, Liberty Northwest is committed to its independent insurance agents. We know that having a national brand for our distribution system with a written pledge of performance is both good for our customers and our business.
Trusted Choice® is the fast-growing national branding initiative created by the Independent Insurance Agents & Brokers of America (IIABA) and its company members. The Trusted Choice® brand is designed to educate consumers about independent insurance agencies and their commitment to the qualities people value from an insurance counselor - choice of companies, customization of policies, and advocacy.
Liberty Northwest has been a strong supporter of the independent agency system for many years. We joined Trusted Choice® because it is an excellent vehicle to highlight the strengths of the independent insurance agent. Policyholders expect and receive personalized service and competitive products from their independent insurance agents, and we as members do our part by providing our customer - the independent insurance agent - with goods and services needed to meet the needs of our policyholders.
The Trusted Choice® brand is promoted nationally through a combination of advertising, company ingredient branding, public relations, agency marketing, and Internet communications. Consumers may visit www.TrustedChoice.com where they can find an Agency Locator and consumer information on numerous insurance topics.
Founded in 1896, IIABA has more than 300,000 members and is the nation's oldest and most respected agent and broker association. For more information, visit www.independentagent.com.